COLUMBIA, S.C.- The Berkley Experience Trailer will be at the Cabela’s retail store in Hamburg, Pennsylvania, for the next stop in 2010. The 60-foot trailer of fun and activities brings fishing education to all skill levels of anglers. The scheduled stop for the Berkley Experience Trailer is March 26th and is set to end March 28th.

The trailer has new videos and interactive demonstrations on line and bait. The Berkley Experience Team will have seminars scheduled throughout the day to cover the four main components of fishing:

* Line Selection
* Rigging Techniques for Bait
* Reel Maintenance
* Rod Selection

Each stop has special retail promotions only available while the trailer is at the location. These include line, bait, rods, reels and combos.

“We are excited about having the Experience Trailer on the road in 2010 and stopping at many new locations across the country,” said Andrew Marks, Sr. Marketing Manager. “Our Experience Trailer staff is ready to help anglers of all ages and skill levels learn about fishing, our products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

UPCOMING BERKLEY EXPERIENCE STOPS

March 26th – 28th
Cabela’s
100 Cabela Dr.
Hamburg, PA 19526

April 1st – 3rd
Gander Mountain
1500 West Chestnut St.
Washington, PA 15301

Media Contact
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 or Kevin@blueheroncomm.com

PROSPERITY, S.C. (Feb. 10, 2010) – The FLW Bass Fishing League is headed to Lake Murray Feb. 20 for the first of five stops in the South Carolina Division series. As many as 400 pro and co-anglers will be competing for top awards of up to $8,000 and $3,000, respectively.

“(Lake Murray) is fishing pretty good right now,” said Team Chevy pro Anthony Gagliardi of Prosperity, S.C. “There was a tournament there about a week ago and it took about 24 pounds to win it. There’s some decent fish being caught.”

Gagliardi said anglers will rely on power techniques in the colored waters of Lake Murray. He said spinnerbaits, shallow crankbaits and flipping a jig will be popular among competitors.

Anglers will take off from Dreher Island State Park located at 3677 State Park Road in Prosperity at 7 a.m. Weigh-in will be held at Dreher Island State Park beginning at 3 p.m. Takeoffs and weigh-ins are free and open to the public.

Bass Fishing League competition is a 24-division league circuit devoted to weekend anglers, that offers even bigger prizes to qualifiers of the regional championship and those who make it to one of the longest-running championships in all of competitive bass fishing – the BFL All-American presented by Chevy. Top winners in the BFL can move up to the American Fishing Series or even the FLW Tour.

ABOUT FLW OUTDOORS

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player’s Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com.

www.FLWOutdoors.com

Media Contact
Jeff McCoy, Director of Public Relations & Communications, (612) 337-1945 (w), (612) 360-1375 (m) or jeff.mccoy@jacobs-mgmt.com

Chad Gay, Public Relations Manager, (270) 703-3346 or cgay@flwoudoors.com

Julie Huber, Communications Specialist, (612) 337-1810 (w), (612) 812-9512 (m) or julie.huber@jacobs-mgmt.com

COLUMBIA, S.C. (February 8, 2010) – The Berkley Experience Trailer will be at Gander Mountain in Lake Mary, Fla., for the third stop in 2010. The 60-foot trailer of fun and activities brings fishing education to all skill levels of anglers. The scheduled stop for the Berkley Experience Trailer is February 11th and is set to end February 13th.

The trailer has new videos and interactive demonstrations on line and bait. The Berkley Experience Team will have seminars scheduled throughout the day to cover the four main components of fishing:

* Line Selection
* Rigging Techniques for Bait
* Reel Maintenance
* Rod Selection

Each stop has special retail promotions only available while the trailer is at the location. These include line, bait, rods, reels and combos.

“We are excited about having the Experience Trailer on the road in 2010 and stopping at many new locations across the country,” said Andrew Marks, Sr. Marketing Manager. “Our Experience Trailer staff is ready to help anglers of all ages and skill levels learn about fishing, our products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

UPCOMING BERKLEY EXPERIENCE STOPS

February 11th – 13th
Gander Mountain
3750 Flagg Lane
Lake Mary, FL, 32746,
Phone: 407-804-0514

February 19th – 21st
Bassmaster Classic Expo
Birmingham, Ala.

Media Contact
Kevin Jarnagin
Blue Heron Communications
(800) 654-3766
Kevin@blueheroncomm.com

COLUMBIA, S.C. (February 9, 2010) – Newcomer to the Bassmaster Elite Series Bradley Roy and fishing industry leaders Abu Garcia and Berkley entered into agreement for the upcoming 2010-tournament season. Effective January 29, 2010, Roy will fish his rookie season with Abu Garcia reels and rods along with Berkley line and soft baits.

“We are very excited to have Bradley fishing Abu Garcia and Berkley products,” said David Lund, Vice President of Marketing. “Even as a rookie, Bradley shows the determination and grit of the seasoned pro when it comes to competitive fishing.”

Featured on a video blog on Bassmaster.com, Roy will document the Elite Series season through his eyes. The videos will follow him throughout the season, which will be an account of the trials and emotions that this young angler will encounter during the 2010 season.

The Lancaster, Ky., native has risen from the ranks of the Bassmaster Southern Opens. Some anglers try for years to be among those who move up from the Opens, but Roy advanced after his first season. Roy is the youngest angler to ever compete on the Elite Series.

Roy has proven to be a force in BASS competitions. At age 13, he was the 2004 Bassmaster Junior World champion in the 11-14 age group, and as a seventeen year old he outperformed many other Kentuckians to earn the right to be the sole representative of his state in the 2008 BASS Federation Nation Championship.

“It is truly an honor to have Abu Garcia and Berkley as sponsors,” said Bradley. “Both companies are the leader when it comes to innovation in the fishing industry. I am very thankful for their support for the upcoming 2010 Elite series.”

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

Media Contact
Kevin Jarnagin
Blue Heron Communications
(800) 654-3766
Kevin@blueheroncomm.com

COLUMBIA, S.C. (January 21, 2010) – The Berkley Experience Trailer will be at Bass Pro Shops in Ft. Lauderdale, Fla., to start the 2010 tour beginning on January 22nd – 24th. The 60-foot trailer of fun and activities brings fishing education to all skill levels of anglers.

The trailer has new videos and interactive demonstrations on line and bait. The Berkley Experience Team will have seminars scheduled throughout the day to cover the four main components of fishing:

* Line Selection
* Rigging Techniques for Bait
* Reel Maintenance
* Rod Selection

Each stop has special retail promotions only available while the trailer is at the location. These include line, bait, rods, reels and combos.

“We are excited about having the Experience Trailer on the road in 2010 and stopping at many new locations across the country,” said Andrew Marks, Sr. Marketing Manager. “Our Experience Trailer staff is ready to help anglers of all ages and skill levels learn about fishing, our products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

UPCOMING BERKLEY EXPERIENCE STOPS

January 22nd – 24th
Bass Pro
5156 International Dr.
Orlando, FL 32819
Phone: 407-563-5200

February 5th – 7th
Bass Pro
10040 Gulf Center Drive
Ft. Myers, FL 33913
Phone: 239-461-7800

February 11th – 13th
Gander Mountain
3750 Flagg Lane
Lake Mary, FL, 32746,
Phone: 407-804-0514
Contact:
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 Kevin@blueheroncomm.com

COLUMBIA, SOUTH CAROLINA – The 2nd Annual Berkley Big Bass Challenge on the Delta is in the record books. The event, hosted by Vince Harris and Anglers Press, saw more than 300 anglers vying for over $16,000 in cash and a new 2009 Toyota Tundra truck valued at over $25,000. Also on the line was a day on the water with 2009 Bassmaster Classic Champion Skeet Reese, which was won in a raffle by Brett Walsh. Tony Ragona, Tracy, Calif. native, won the Toyota Tundra against the other hourly winners of the tournament.

The tournament was held on the prolific California Delta that is known for producing large bass. The scales saw many good size bass during the hourly weigh-ins, but many anglers also cashed checks with smaller fish.

“The purpose of the tournament was to have a blast and expose as many anglers, from novices to weekend tournament warriors, to the entire spectrum of Berkley baits,” said Andrew Marks, Berkley Sr. Marketing Manager. “We believe that our products truly catch more fish. I was excited to see the field grow from 105 anglers last year to over 300 anglers. The turnout was a true testament for what Berkley wants to see happen to the entire fishing industry – growth. Plus, getting to see the joy of these anglers and their families made this tournament worth the effort.”

The event started with the Berkley Experience Trailer setting up at Russo’s Marina. Partnering with the Hook, Line and Sinker, the Berkley Experience was open all during the tournament. Product demonstrations and pro staff were on hand to help the anglers with selecting their Berkley baits for the upcoming tournament. Each angler received a goodie bag with a Berkley hat, 2 baits including the new Crazy Legs Chigger Craw and a box of the world’s first color-changing nylon monofilament Trilene Transoptic line – recently introduced by Berkley.

Seven hourly prizes and the Tundra were guaranteed to be awarded regardless the number of anglers or weights, but when the field grew to over 300 anglers Berkley added an additional chair that paid $50 each hour. Only Berkley baits were used in the two-day event. The baits that brought the fish to the scales varied from top-water Frenzy Walkers to PowerBait 10″ Power Worms, Chigger Craws, Beast, Heavyweight SinkWorms and the new Crazy Legs Chigger Craw.

Berkley Pros Randy Pringle and Jeff Huth, emcees of the event, watched as Chris Schland brought in the largest bass caught, a 10-pound, 8-ounce hawg during the first hour of competiton.

Complete results can be found at www.anglerspress.net. A video of the final winners attempting to start the truck can be found at: http://www.youtube.com/watch?v=FueKaTKxUqg

The 2010 dates are being set for the 3rd Annual Big Bass Challenge on the Delta and will be announced soon. The Texas Berkley Big Bass on Lake Fork is set for October 17th-18th.

Media Contact
Kevin Jarnagin, Blue Heron Communications, Kevin@blueheroncomm.com

COLUMBIA, SOUTH CAROLINA – Berkley is proud to announce the upcoming Berkley Big Bass Challenge to be held June 6-7 on California’s Delta Lake. The hourly weigh-in format allows any registered angler to bring one fish to the scale each hour to compete for one of seven hourly checks, plus a shot at driving home a new 2009 Toyota Tundra Double Cab truck with a retail value of over $25,000. The first 150 anglers to register will be in a special raffle on Sunday to win a day on the water with 2009 Bassmaster Classic Champion Skeet Reese.

The amateur-friendly event focuses on the big fish, but strategy plays a key role when determining when to bring a fish to the scales. Anglers can choose the best time to weigh in their best fish to increase their odds at scoring a nice check. Top tier tournament anglers on the BASS and FLW tournament trails cannot compete. Over $16,000 in prize money is on the table for anglers using Berkley baits to catch their fish along with the Toyota truck that is guaranteed to be awarded regardless the size of the field.

“While everyone always thinks of big fish and large sacks, the format for this tournament makes it easy for amateurs and novices to win some cash”, said Andrew Marks, Sr. Marketing Manager for Berkley. “The hourly weigh-in makes for some interesting strategy as to when to weigh in your fish and the largest fish one hour may have placed 3rd or 4th in another. It definitely adds for some fun and exciting times when anglers literally have cashed checks with bass weighing less than 2 pounds”.

The Berkley Experience Trailer will also make an appearance at Russo’s Marina throughout the weekend starting at 3:00 P.M. on Friday, June 5th. The Berkley staff will be on hand to help all anglers with knot tying skills along with the product demonstrations, interactive screens, Wii Fishing game and other fun elements. Berkley baits will also be on sale under the tent with special promotions available on certain Pure Fishing products.

Registration is now open and anglers will also be able to register at the event starting at 3:00 p.m. June 5th. Registration and Details about the Berkley Big Bass Challenge can be found at www.anglerspress.net.

Media Contact
Kevin Jarnagin, Blue Heron Communications, (800) 654-3766 or Kevin@blueheroncomm.com